Festival DDD

Festival DDD is a tri municipal event with a massive geographic footprint. The digital challenge is to unify programming across three distinct cities while catering to two very different audiences: the general public looking for performances and international art "programmers" (curators) looking to scout and book new talent.

The Solution

A dual purpose platform that serves as both a public guide and a professional marketplace:

• Reserved Area for Professionals: A unique B2B (Business to Business) feature that allows international programmers to register, access technical riders, and manage ticket reservations for professional scouting.
• "On Stage / At Home" Hybridity: Developed during the pandemic and maintained as a core feature, the site acts as a "Virtual Stage" where certain performances, masterclasses, and documentaries are streamed globally alongside the physical event.
• Wandering Map: A specialized navigation tool for the "Corpo + Cidade" (Body + City) project, which uses GPS to help users find non traditional, site specific dance interventions in public squares and industrial heritage sites.
• Artistic Archive: A deep link database that connects current performances with past works and artist residencies, providing a "living history" of contemporary dance in Portugal.

Design Strategy

The visual identity is kinetic and high contrast, often using "brutalist" design elements that reflect the industrial and riverine heritage of the Douro region. The interface is optimized for "interruption free" browsing, ensuring that the flow between the schedule and ticket booking is as fluid as the movement on stage.

Results

The digital platform has been instrumental in achieving a 90% occupancy rate across venues. By providing a dedicated professional portal, it has turned Porto into a global hub for dance, attracting programmers from over 16 countries who use the site to export Portuguese artistic creations to international stages.