NOS Primavera Sound

The Challenge Unlike "island" festivals, Primavera Sound is deeply integrated into the city of Porto (Parque da Cidade). This presented unique architectural requirements:

Urban Integration: The app needed to function as a bridge between the festival grounds and the city itself.

Community-Centric Features: Marketing demanded tools that encouraged social interaction and shared experiences.

Variable Data Density: Managing a massive, multidisciplinary lineup with detailed artist bios, stage maps, and real-time scheduling updates.

The Solution

• Specialized Marketing Innovations

• Working closely with the NOS marketing team for over a decade, we moved beyond the "utility app" to create a "social hub":

  Find Your Friends: A real-time, socket-based geolocation tool allowing groups to locate each other within the dense crowds of Parque da Cidade.

  Car-Pooling & Sustainability: Integrated "Boleias" (ridesharing) modules to encourage greener transport to and from the venue.

  Exclusive Contests: Custom-built engagement tools, such as the "Concerto em Tua Casa" (Concert at Your House) campaign, which allowed fans to apply for exclusive band performances directly through the app.

  City Guides: Curated Porto guides and transport integrations to help international travelers navigate the city outside the festival hours.

• The Bondlayer Foundation (React Native)

• By utilizing the Bondlayer engine, we maintained high-performance parity between iOS and Android. This foundation allowed us to spend less time on "boilerplate" development and more time on the custom, innovative features that NOS demanded each year.

• Resilience through Remote Updates

Just like with NOS Alive, our Over-The-Air (OTA) update system was the backbone of our success. Whether it was a last-minute stage change or a high-priority push notification for a secret gig, we bypassed the App Store review process to deliver updates to users in seconds.