Super Bock
Project Narrative
As a market leader with a long history, Super Bock needed a website that could appeal to multiple generations simultaneously. The platform had to balance institutional information (product portfolio and brewing heritage) with the fast paced world of music festivals, football sponsorships, and the "Super Bock Super Rock" ecosystem.
The Solution
The digital strategy focuses on creating a "Hub of Authenticity" that prioritizes engagement through three main areas:
Product Excellence: A visually rich catalog that highlights the technical attributes of the entire range, from the classic Original to the Selecção 1927 craft collection.
Music & Events Integration: A dynamic section dedicated to "Super Bock Super Rock" and other cultural sponsorships, providing users with lineup info, ticket links, and exclusive festival content.
The "Amizade" (Friendship) Narrative: The site incorporates social campaigns and interactive elements that reinforce the brand’s core value: friendship. This includes digital activations where users can participate in contests or access limited edition merchandise.
Design Strategy
The interface is built on a "Mobile-First" philosophy, recognizing that most users access the site during social events or festivals. The visual language uses the iconic "Super Bock Red" as the primary anchor, paired with high quality, "real life" photography that avoids overly polished commercial looks in favor of authentic social moments. Navigation is simplified to ensure that the transition from reading about a beer to finding a festival schedule is seamless.
Results
The website has evolved from a static brochure into a central pillar of the brand's digital marketing. By integrating the "Super Bock Store" and festival logistics directly into the user journey, the brand has increased its direct-to-consumer engagement and solidified its status as a lifestyle icon rather than just a beverage manufacturer.
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