Super Bock Super Adeptos
Project Narrative
The Super Bock Super Adeptos website is a dedicated digital platform designed to engage the "true fan" through a mix of sports journalism, real-time data, and brand-driven rewards. It moves the brand's football presence from traditional sponsorship into a high-utility content hub.
Case Study: Super Adeptos Digital Hub
The Challenge
With numerous brands competing for the attention of football fans, Super Bock needed to provide a value-added service that fans would visit daily. The goal was to create a digital space that combined the excitement of the game with the social aspect of enjoying a beer, while gathering valuable consumer data through engagement.
The Solution
The platform acts as a second-screen companion for fans, offering a suite of features that enhance the match-day experience:
Real-Time Match Center: A data-driven hub providing live scores, team line-ups, and play-by-play statistics for the Portuguese League and international competitions.
The "Super Review": A content section featuring expert analysis, summaries of the best goals, and exclusive interviews that provide a deeper look into the world of football.
Integration with "Cartões da Bola": A direct link to the brand's contest ecosystem, where fans can use their knowledge of the match data to participate in challenges and win "Super Experiences."
Social Connectivity: Features that encourage fans to share their passion and predictions, reinforcing the idea that "football is better when shared with friends and a Super Bock."
Design Strategy
The site’s architecture is built for speed and clarity. Given that fans often check scores on their phones while in social settings, the UI prioritizes a "scannable" layout with clear scoreboards and bold infographics. The visual style uses high-action photography of fans and players, maintaining the brand’s energetic and authentic red-and-white identity.
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