Super Rock Cartoes da Bola
Project Narrative
The Challenge
Football is a saturated space for brand sponsorships. The challenge for Super Bock was to move beyond traditional stadium signage and create a direct, digital relationship with fans that rewards loyalty and reinforces the brand’s association with the "authentic" football experience.
The Solution
A dedicated digital hub focused on gamification and high value rewards, structured around several engagement layers:
Gamified Contests: Interactive challenges, such as the "Match Day" and "Onze Improvável" quizzes, where fans answer football trivia or personality questions to win prizes.
Proof of Purchase Mechanics: Integration with retail partners (like Lidl) where uploading a receipt or registering a code from a bottle pack allows users to enter major draws for tickets or official merchandise.
The "Super Adeptos" Hub: A real time platform providing match statistics, summaries, and goals, ensuring fans return to the site for information, not just for the contests.
Exclusive Experiences: A tier of rewards that includes watching team warm-ups on the pitch, dinner at the stadium, or watching the game from a private box, exclusively available through the platform's contest mechanics.
Design Strategy
The platform utilizes a high energy, "stadium-ready" visual language. The UI is designed for mobile speed, allowing fans to check stats or enter a contest while at the bar or in the stands. It uses bold typography and the brand’s signature red palette to create a seamless transition between the physical product and the digital experience.
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